Shenelle johnson ( the ceo )

Hi, I'm Shenelle Johnson, I grew up in Wales so I saw firsthand how difficult it was for women to find beauty products that catered to their needs. After finishing university in London I went on to work for a dermatology and I hated it, I knew I wanted to be my own boss.

I decided to start my own beauty business that wouldn’t just provide women with hair but with confidence. 

At the age of 21, with no resources or guidance, I started my business from the ground up. I started off by selling eye lashes and Brazilian hair. After doing some testing I started to specialise in only virgin & raw Indian hair and gradually expanded my product line. Even though I faced many challenges and setbacks, I never lost sight of my goals because I have the one thing I’m trying to give my audience, confidence.

our aim

I’m passionate about helping women feel beautiful and confident, that drove me to work tirelessly on my business and grow my knowledge of the industry. Starting off I was my marketing team, web developer, influencer, model, photographer and everything above. I spent countless hours researching and sourcing the best quality products for my customers.

My dedication to my craft paid off as now my business has started to grow rapidly, and before I knew it, I was selling my products worldwide.

Thank you for visiting my website, and I hope you find something you love that can make you feel confident.

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