"Life is way too short to have boring hair and lashes."
"A girl should be two things who and what she wants."
"True beauty is about confidence, happiness and flawless hair."
Hi, I'm Shenelle Johnson, I grew up in Wales so I saw firsthand how difficult it was for women to find beauty products that catered to their needs. After finishing university in London I went on to work for a dermatology and I hated it, I knew I wanted to be my own boss.
I decided to start my own beauty business that wouldn’t just provide women with hair but with confidence.